Inside the studio: a week of side quests
Once a quarter we stop client work for a week and make something nobody asked for.
Why we do it
Side quests keep the studio curious. They’re where we test tools, break habits and find the ideas that end up in client work six months later.
This round
A typeface made from parking-garage signage, a lanyard you can throw around a website, and a very serious study of how long a hover state should last.
What stuck
Two of the experiments are already live on this site. Try grabbing the lanyards on the Studio page.
Written by the INTERNET DEPT team
(Next article) ↗